Excercise 1

Brand Archetype: The Innovator

The Innovator archetype combines elements of the Creator and the Sage, with a modern tech-focused twist. This archetype aligns well with Potlock's positioning as an innovative funding stack that is constantly shipping and engaging with the community, with a focus on AI.

Core Traits

Visionary
Tech-savvy
Disruptive
Community-driven
Forward-thinking

Brand Personality

Friendly yet professional
Optimistic and opportunity-focused
Reliable and trustworthy
Engaging and educational
Innovative and cutting-edge